AMAZON is changing the game in home services and it's going to have a profound impact on home services companies. You already know Amazon is the world's biggest ecommerce company. What you probably don't know is they're about to complete disrupt the home services industry. How will they do it? Take a look at this...
The screenshot above reveals something that is going to terrify every home services company: Amazon is now selling home services! In the example above we see a shower head for sale. Right there on the same page is a button that says "Expert Setup". That's where an individual can purchase the installation of that shower head right there inside of Amazon! This is going to cause a massive shift in how home services are purchased. Here's another example...
Amazon is going all-in on the $600B/yr home services market including over 1,200 different categories (even guitar lessons!).
So How Can You Win This New Game?
Traditionally, home services companies have used Facebook ads, Google My Business, Yelp, Angie's List, NextDoor, HomeAdvisor, and others to generate leads and get the phone ringing. These approaches won't solve the Amazon issue. To win this new game, home services companies are going to take a new approach. This new approach requires a different game plan.
The Amazon Home Services Game Plan
Step 1: A Unified Social Selling Front
Home services companies can no longer afford to put a toe in the water when it comes to social selling, they're going to have to be all-in! Social Selling is a modern approach to sales that is a powerful way to generate leads and sales ready conversations among your ideal customer base. You can learn more about the core elements of our Social Selling system by clicking here.
Step 2: Amazon Certification
Any home services company wanting to get business from Amazon's Smart Home Services program is going to have to apply and be approved. This process is complex. You'll need help.
Step 3: A Reviews Tracking System
What's unique about this is you're going to want to have a reviews tracking system tied to each of your individual sales professionals and technicians. You'll need to continue to have great reviews in order to maintain your "Approved" home services company on Amazon.
Step 4: Activate Selling: Social Sales Training for Home Services
You're going to need to train your sales professionals how to succeed in today's modern social selling environment.
Amazon is a Gorilla. Don't Monkey Around.
You can proceed with blinders on if you choose, but there's no doubt Amazon is a gorilla. Gorilla's bring disruptive change which presents both dangers and opportunities. iBreakthrough can help. Learn more about our Social Selling for Home Services program.